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who I AM
Born and raised in Los Angeles, moved around the US as an adult but always felt the connection to my Californian upbringing. Now moonlighting as a Française, living in Paris since 2019.
I place emphasis on the sense of beauty in artistry over excessive commerciality, all while navigating the visual components that play into a creative and entrepreneurially minded industry. I approach projects in a way that is able to prioritize the aesthetic and art of a brand without compromising the core values and marketing communications.
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what i do
the highlights: Abstract thinking, creative energy, apply current best practices, confidence, self-motivation, humble, collaborative
Graphic Design
Over the last decade, I have grown my practice of design, with a focus on branding, through work with various industry-leading brands and start ups in the arts, lifestyle, fashion, beauty, retail and many more.
Art direction
Serving as a consultant in Art Direction for big ideas, trend concepting, brand identity, directing, and producing digital and social-friendly photo and video. Able to task, direct, and contribute to the growth of creative team members.
styling & art
I’m the queen of experiments. I’m not afraid to take risks. I take the initiative in visual trends as they relate to marketing brand identity and apply them to interiors, content creation, photography and executing with the core concept in mind.
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what it means
Casillas is the maiden name of my mother and is rooted in my identity. It’s shaped my creative aesthetic by growing up in a Mexican American culture in southern California, inspired by nature and curiosity. My creative approach is reminiscent of a neutral but strong presence. I’m drawn to a contrast and balance of a desert with endless horizon, the sharp shapes of rocks with lunar landscapes, brutalist architecture of European cities and the soft touches and colors of the Mediterranean aesthetics of South of France. All while being mindful, present, open and aware of culture and current lifestyle shifts.
